Life gets busy. As entrepreneurs and business leaders, it is hard to keep up with the things that matter in our lives, such as family and friends. We have very demanding schedules that sometimes prevent us from completing tasks in a timely manner, so we tend to “miss out” on opportunities.
Our businesses require advertising via social media platforms to reach new customers, right? We could spend all day, every day of the week respectively, posting ads at different intervals to reach different audiences, and that my friend, is time consuming. For example, we spend hours upon hours, trying to come up with the right words to say to reach the respective audiences, finding the right times to post, listening to feedback, and trying to respond and interact with clients promptly. But, what if there was a software to do all this for you? Well, you’re in luck!
Ryan Holmes, a Canadian Computer Programmer, and internet Entrepreneur, created the “Social Media Management System”, Hootsuite. Hootsuite is a tool that helps you manage and keep track of your social media networks, and is an ideal service for entrepreneurs, small business owners, and independent consults. It is an efficient tool to manage all your company’s social networks from one place, replying to clients with a single click of a button, and tracking the performance and growth of your audience. Let’s expand on some of the key benefits of using Hootsuite.
Hootsuite gives you the leverage to do more in less time. It provides you with the option of being universally present without actually being everywhere, and it does this by automating your social media. Interesting, right?
Say you want to upload a tweet about an amazing offer at noon to reach the people scrolling through twitter at lunch time, but you have a very important meeting at the same time, that requires your undivided attention and is vital to your company’s growth. What will you do? With Hootsuite, you can schedule unlimited posts across all your social media networks, and yes, you can post to multiple platforms at the same time!
Another important thing when advertising your business through social media is security. Hootsuite provides two-step authentication to ensure that your brand is never compromised and your social networks are completely protected. If you have other people managing your social media accounts, you don’t even have to give up your password for them to log in to each one, you just need to give access to your Hootsuite account.
Engagement with clients is vital to the growth of a business. With Hootsuite, you will never have to miss when your business’ name has been mentioned, and you can always be a part of the conversation with your clients and respond to questions and suggestions promptly, because you get notifications from all accounts which are stored in one place. This same environment gives you frequent updates on the analytics of your business so you can track your campaigns, your brand, and your competitions, so you’re basically staying on top of the game.
Timing is everything, and once you lose control of it, there is no turning back; it doesn’t roll over. So, the next time you get too busy to post updates and stay in the loop of your business, give Hootsuite a try, it will save you time!